6 key elements to a good website – give thought and time in getting it right! -
Many of our ‘New in Business’ course delegates are planning, or are in the process of designing a website. It is important to consider exactly what you want from your website – Or more accurately: What do you want your website to get your visitors to do?
Do you want them to call you? Then make your phone number obvious & include an invitatiGood Visual Design
Do you want them to sign up for your newsletter? Maybe have an eye catching button that leads them to it (or have it right on the landing page!), an explanation of why it would benefit them, even a free offer for them if they fill it in.
Do you want them to buy more on your e-commerce site? Make it as easy as possible for them! Make the navigation is simple & direct as you can. Make sure you have lots of clear photos of the items. Make the “Add to Cart” button as visible as possible.
Here are 6 key elements to consider (there are probably many more!):
1. Good Visual Design – Design is an all encompassing word for all the visual elements of your website. Using a theme that relates to the topic of your website can help to keep you/your content on track.
2. Content – The key to a good website is providing relevant content that your readers want. Content should answer the question “what’s in it for me?”
3. Navigation– Navigation is the “GPS” of your website. Navigation or Nav Bars are the buttons that get your visitors where they need to go to get information or do certain things. Usually this bar is along the top,or along the left side of the site. Should be simple to use and uncluttered. It is always a good idea to group like pages under the same topic to streamline navigation.
4. Call to Action – The Call to Action is a set of words that urge your website visitors to take an immediate action on your website. There is no magic formula to a good Call to Action. The key is to continuously test what works best for your website and your audience. Test the placement, size and colour of these…make sure you use actionable words.
5. Credibility – A good website instills trust from visitors. Good website design takes this into consideration by incorporating items that help identify that you are a legitimate resource. One way you can do so is by utilising verified links, clearly stating your identity and contact info, good grammar and employing social proof.
6. Mobile site – This is something that we all need to be aware of. More and more people will want to look at your site from a mobile phone or web enabled device. It seems like anything with a screen and a microchip in it is capable of getting on the internet these days. Make sure your site is viewable on a mobile internet enabled device. My thanks to Bobby who attended our June course for highlighting this important feature.