When you’re building up your business it’s really helpful to get hands-on support, to develop your skills, and to meet others who are in a similar position to you.

Our friendly and inspirational events give you advice from trusted professionals on a variety of topics, and cover: starting your business; growth; finance; environmental issues; marketing and sales; and websites and social media.

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FREE Business Start-up Course in Weymouth: Business Essentials

November 20, 2018 @ 9:15 am - November 21, 2018 @ 4:00 pm

| Free

Thinking of Starting a Business?

Then don’t miss our FREE 2 Day Business Essentials Workshop!!
This event is only for Dorset based businesses / individuals as part of eligibility criteria. There is one place available for each business. If you are based in Poole, Bournemouth or Christchurch please call us before booking your place.

When you’re starting in business it’s important that you get the essentials right. This comprehensive, fully funded by European Regional Development Fund (ERDF), two day workshop will provide information and guidance to help deal with the key issues that are going to be fundamental to the performance and success of your business. They are delivered by experienced trainers – real business people who will give you the opportunity to ask questions and invite discussion. The workshops are provided for people planning on starting a business or those who have recently started.
If you are based in Poole, Bournemouth or Christchurch please call us before booking your place.
These are the practicalities that will bring your idea to life. We’ll show you how to draft a business plan, think about premises or working from home, and comply with legislation. You will learn how to run your business in a legal and ethical way and, most importantly, understand the key reasons why businesses fail and make sure you don’t make the same mistakes.
We will cover:
• ‘What is’ and ‘why complete’ a business plan?  What should a business plan contain? Who is it for?
• Legal status. Sole trader, limited company, partnership etc. Which is right for you?
• Reasons for failure and importantly, how to avoid the pitfalls.
• Business names. Choosing the right name for your business.
• Income tax and National Insurance.  Registering with HMRC. Understanding tax responsibilities.
• VAT. Should you or do you need to register? Advantages and disadvantages.
• Health & Safety. Your responsibilities. Policies and risk assessments explained.
• Employment and consumer law.  An introduction to the legislation that may affect your business.
• Insurances.  What are the risks?  What insurance cover should you consider and what is required by law?
• Marketing. How to research and plan. Profiling your customers. Know your competition. Where to advertise?
• Without sales you have no business, and this day will explain how to effectively promote and sell your product or service.
We’ll also explain the importance of cash flow forecasts, maintaining records and book keeping, financing your business as well as reviewing and presenting your business plan.
You will learn about:
• Pricing and promoting. Determining the ‘right pricing’ for your business. Marketing plans and strategies.
• Customer service. What it means to you and your customers. How to ‘delight’ your customers.
• Website  design. Knowing your target audience. Site content and structure. How will you update and maintain?
• Social Media. How can social media benefit your business? Is it appropriate for your business? Which to use?
• Selling.  The importance of good product/service knowledge. Sales interview  techniques. Knowing your customers.
• Profit and loss/Break Even. Crunching the numbers. Gross profit/trading profit.
• Capital Allowances/Expenses. What expenses can you claim? Working from home? Travelling costs?
• Book-keeping. How is your business doing? How much can you draw? Completing tax returns.
• Invoicing and financial management. Terms and conditions. Maintaining records – keeping it simple.
• Financing your business. Exploring the finance options. Reviewing and presenting the business plan.
About the Dorset Business Growth Programme (Dorset Growth Hub) funded by European Regional Development Fund:
The Dorset Business Growth Programme (Dorset Growth Hub) is funded by the European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit
If you are based in Poole, Bournemouth or Christchurch please call us before booking your place.
For any further information or special requirements for course attendance, please contact Dorset Growth Hub:
Tel – 03454 586 480 E-mail –

This workshop is completely free and funded by the European Regional Development Fund. It’s delivered by Dorset Growth Hub and WSX Enterprise. It is only open to Dorset, UK registered SME’s and aspiring entrepreneurs within home addresses in Dorset, UK postcodes.

Only one place allowed per business. Please contact the Growth Hub if you wish to reserve a space for another organisation or person.
Please also note that some sectors are not eligible for support on this programme due to Central Government Legislation. These sectors include: *Fishery & Aquaculture, *Primary production, processing and marketing of agricultural products, *Coal, Steel and shipbuilding sectors,*Synthetic Fibres, *Generalised School Age Education, *Banking and Insurance Companies. (*please follow the link for full eligibility guidelines:
Some Retail activities are also subject to ineligibility. Due to any ineligibility, we can only accept those who are eligible into our range of courses and workshops. If you require more information or are unsure if you are eligible for the support we offer, you can call us on 01202 607533 and a member of the Dorset Growth hub team will be happy to help


November 20, 2018 @ 9:15 am
November 21, 2018 @ 4:00 pm


Weymouth College
Cranford Avenue
Weymouth, Dorset DT4 7LQ United Kingdom