FAQs for Digital Tools

Websites

Q – Can I set up my own website? How easy is it?

A – With templated and DIY options available designing your own site does not have to be difficult. Generally speaking, you have 2 main options, software or templated.

By far the most popular software solution is WordPress, you will need to arrange hosting and then find a ‘theme’ to customise to fit the look and feel you are looking for. The easiest option, however, is a Templated off the shelf site, such as Wix. These solutions are easy to setup but generally have less functionality than WordPress. Read more…

 

Q – How do I get a Domain Name? What should I be aware of?

A – There are a number of domain name registration providers in the UK which handle both .co.uk and .com domains, plus a range of other extensions (the end part of the domain). Always ensure that you register your domain name rather than leaving this to your designer so that you maintain ownership. Read more…

 

Q – How do I point my Domain Name to my web hosting?

A – When you registered your domain name, your registrar should have sent details of how to log in and access your domain ‘control panel’. If you do not have the log in info then contact the company and ask for the details to be sent to you. Once in the control panel, you can access settings such as the DNS (Domain Name Servers), or individual record elements like A & MX to send different types of traffic e.g. web/email to different hosting and email services.

 

Q – How do I choose a Web Hosting Provider?

A – Firstly it is important to ensure you are selecting a UK host if you are targeting UK customers. Always look at their reviews and check out if your site needs specialist requirements. Read more…

 

Q – Where can I get images for my website?

A – Sometimes taking your own photos can be a really good way of showing your unique proposition and capture the essence of your business.  Also, there are no copyright issues to worry about if you use your own photos.  Remember to format the images to the appropriate file sizes before uploading them to your site. http://www.wix.com/blog/2014/07/optimize-images-for-websites/

You can also buy images (known as stock images) and if used well, these can lift the design of a website. You can find these at a number of sites, some of which are free some paid.

Pixabay is a free image & video site https://pixabay.com

iStock has a vast library but are charged http://www.istockphoto.com/

Shutterstock is similar to iStock http://www.shutterstock.com/

 

Q – How do I get found in Google? What is SEO (Search Engine Optimisation)?

A – To be found in a search engine such as Google your site needs to be optimised for the phrase that someone is typing into the search box. Optimisation can be a complex topic however there are some basics that everyone can do.
Read more…

 

Q – Should I pay for Google Adverts? What is PPC?

A – Most search engines and social platforms have a paid for service in which you can create adverts.  Your ad will then appear at the top of the search page. You pay a fee based on the number of times  someone clicks through to your web site from the ad. This is what is know as Pay Per Click or PPC.

While some consider this an expensive way of getting search traffic, for some businesses it is essential and for others it need only be a short term measure. There are lots of issues to consider.

Find out more about the considerations here: http://blog.hubspot.com/marketing/ppc-guide-marketers-list

 

 

E-Marketing

Q – What e-marketing method is most effective?

A – There is no one size fits all answer to this! It depends on who your target audience is, where they start to search for your product or service, and how they make their purchasing decision. Most businesses will need to use a range of methods which may include e-mail marketing, social media and SEO  to drive traffic to their web site.

Profiling your target customers using a service such as www.yougov.co.uk/profiler is a good place to start understanding how they behave and then choosing the method most relevant to them.

 

Q – How do I make it easier to send e-mail shots?

A – There are a number of services available, first think through how you will build your database (list of e-mail subscribers).

Using an opt-in newsletter sign up from your website is one option, or asking peoples permission to send email to them as part of your normal business processes.

Services such as Mailchimp http://www.mailchimp.com  and Market Mailer http://www.marketmailer.co.uk are examples of services that have free services to get you started.

 

Q – What are SPAM laws? What is email etiquette?

A – Here in the UK, as in other countries, there are laws to protect recipients from SPAM email and they are more stringent when sending to individuals (B2C marketing) rather than businesses (B2B marketing).

Ignorance of these laws is not bliss! Here is a useful guide to find out more:

http://www.lawdonut.co.uk/law/sales-and-marketing/marketing-and-advertising/your-email-marketing-and-anti-spam-law

As well as the legal aspects you also need to consider things like how often you should e-mail the same target group and making sure the content is relevant.  None of us likes to feel bombarded!

Doing it well can be a fine art and a process that you will likely refine as you go and learn what works for your target group. There are a number of useful guides to building your list organically, using unsubscribe options and how to avoid getting caught in SPAM filters available. You can read more here:

http://blog.hubspot.com/blog/tabid/6307/bid/30718/15-Tenets-of-Proper-Email-Marketing-Etiquette.aspx

 

Q – How do I know whether my e-marketing is effective?

A – For those who have Google Analytics setup this is relatively easy, you can analyse how people find your site by looking at the Traffic Source report, and if you have Goals setup you can also see which traffic source generates the greatest % of enquiries.

Read more: https://support.google.com/analytics/answer/6205762?hl=en

 

 

Social Media

Q – What is the best social media channel?

A – This depends on who your target audience is, where they start to search for your product or service and how they make their purchasing decision. Profiling your target customers using a service such as www.yougov.co.uk/profiler is a good place to start it will show you the digital channels most used by that segment of people.

A guide to finding the right social media channel can be found at:

https://moz.com/beginners-guide-to-social-media/best-social-networks

 

 

CRM

Q – What is a CRM system?  Why do I need it?

A – Essentially a CRM or Customer Relationship Management system is a database through which you can track the lifecycle of a customer from initial Lead to Prospect, to Customer. For some businesses a basic contact spreadsheet is all they need, for others the requirement for different people to see and share data about customers is vital.

To help you decide if you need a CRM there is a useful guide at: http://blog.hubspot.com/marketing/crm-benefits

Read more…

 

 

Web security

Q – How do I protect my computer/device? What security steps should I take?

A – From websites to email accounts and social media profiles, any electronic device or service can be a target for hackers and viruses. There are a number of steps you can take as a technology user and business owner to reduce the risks. The Government has launched a Cyber Essentials service to help you understand the issues. Read more…

 

Q – How do I backup my data? What are the options?

A – There are a number of solutions available depending on what you want to backup and ease of data retrieval. These days you can chose from Cloud based solutions, external drives or software that is scheduled to back up your email accounts and websites.

To find out more on this subject read our guide at: https://www.wsxenterprise.co.uk/backup-backup-and-backup-again/

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