Communities Living Sustainably

The CLS programme brought together different strands of sustainable activity in Dorset. Building on the many climate change and sustainability initiatives in the region, it included non-governmental organisations, community groups, local authorities and small businesses in areas such as eco schools, local food, renewable energy, greener choices and climate change adaptation.

One of the businesses to benefit from WSX’s involvement with CLS was Christine’s Puddings based in Sturminster Newton.

Christine Willis from Christine’s Puddings attended WSX Enterprise CLS “Make More Use Less” workshop 19 March 2015 in Puddletown. The workshop was held to help answer business owners’ questions about sustainability across the whole life cycle of company’s products including how brand and good communications play a key role in creating desirability. After the workshop, WSX Enterprise arranged for a Design Adviser from WSX’s The Design Programme to visit the business as part of their bespoke one-to-one support to companies.

What happened along the way?

Christines-PuddingKathryn Hughes, Design Adviser from WSX’s The Design Programme, met Christine Willis at her business to view and assess operations, products, packaging, etc. and discuss business challenges and identify opportunities to assist the company. From this visit arose the need for professional Intellectual Property (IP) advice, as a business at threat from theft of ideas and products is not sustainable. The other opportunity identified to help Christine’s business was to improve brand, packaging and communications to truly reflect the quality of the products.

Kathryn referred in IP expert Dave Morgan from Ignite IP who advises small and medium-sized companies throughout the South West and provides IP audits. She sourced and matched for fit three designers for Christine to meet to take her brand and packaging to the next level to more effectively convey her green and local credentials and high quality of her products in order to help her grow her business.

What has ‘changed’ for Christine’s Puddings?

Christine-Willis-Christines-PuddingsChristine Willis, Christine’s Puddings, said:

“Follow-up from an adviser after a workshop is so valuable. Without it, it’s far too easy to fall back into the demands of running your business and not pursue new ways of working or the ideas that arise from attending an event.

The one-to-one support meant I was able to discuss my specific business challenges in confidence, get an external perspective from experts, and explore opportunities and different directions my business could go.”

“It has certainly opened my eyes to how my brand and creativity are key business assets that I need to make the most of and protect.

I hadn’t fully realised the importance of the presentation and protection of my brand, ideas and intellectual property in the research and development of new food products. I do now!”

 
 
Dorset is one of 12 Communities Living Sustainably (CLS) programmes supported by the Big Lottery Fund across England, and is the only such programme in the Southwest.

How Can We Help?

The CLS programme brings together different strands of sustainable activity in Dorset. Building upon the many climate change and sustainability initiatives in the region, it brings together non-governmental organisations, community groups, local authorities and small businesses in areas such as eco schools, local food, renewable energy, greener choices and climate change adaptation. The available support includes:

  • Business advice to companies within the renewable energy sector
  • Helping local business owners to understand their attitudes towards business environmental issues
  • Raising awareness of the environment issues facing local businesses and the assistance that’s available to them, through local events
  • Help to develop the local food sector within the Dorchester & Bridport area

Dorset is one of 12 Communities Living Sustainably (CLS) programmes supported by the Big Lottery Fund across England, and is the only such programme in the Southwest.

Find out more

www.clsdorset.org.uk

or follow @CLSDorset on Twitter

 

 

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