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Bounce Back Digital Series: Using Etsy, Facebook, Instagram & Ebay
25th September 2020 @ 10:00 am - 12:00 pm BSTFree
E-commerce Course: Using Etsy, Facebook, Instagram & Ebay
Learn to start selling online through easy to use existing platforms, getting set up and then learning to promote your products and get more traffic and sales.
In this workshop we’ll take you through the different platforms you can use step by step and look at the costs involved in each and which would be best for your business.
We will take a quick look at people who are thriving on the likes of Etsy, Ebay and Facebook Marketplace and show easy to follow steps on how you can achieve similar successes. Once you are set up which is relatively straight forward you’ll want to start selling. To start selling you’ll need to bear in mind the importance of well structured product titles and copy for both search and marketing purposes. You’ll learn what makes a good product photo for online stores, good titles and copy as well as how to optimize your content for better search results and better conversion.
When you’ve set up your store and added your products the work begins. Using a mixture of the platforms own advertising features and Instagram and facebook ads to drive traffic, we’ll take a look at targeting the right people and how to structure an ad that invites “click-throughs” and purchase intent. Finally looking at how to measure success in the first few weeks: test and iterate is very important for an online store, working out what works and what doesn’t so you can do more of what does work and less of what doesn’t.
You’ll be able to go away, set up a store, create product photos and listings and start to promote your listings as well as looking at your analytics to see what works and what doesn’t.
About Bounce Back Digital
Bounce Back Digital is a free programme of webinars and short courses for small businesses to help trading during Covid-19.
With more businesses moving online, learn about collaboration tools and channels to reach your customers. Learn how to set up your own e-commerce website and how to use Worldpay, Stripe and other payment gateways. Understand how to make the best use out of digital photography and video for selling products , or skill-up on how to keep your business secure online.
Running across June and July 2020, the Digital Skills Partnership is proud to introduce experts from across the region who will host informative ‘subject matter introductions’ and run over 20 follow-on courses aimed at helping small businesses mitigate the impact of Covid-19.
This is a free programme funded by the Department for Digital, Culture, Media and Sport delivered by the Heart of the South West LEP Digital Skills Partnership for the Growth Hub.
View the full Bounce Back Digital webinar and course list here: Bounce Back Digital Course Series
Conditions and Eligibility
Participation is limited to the first 100 registrations for webinars and 15 registrations for each course.
We expect these courses will be in high demand but want to keep the class sizes small to ensure maximum benefit to attendees. If you book onto a course that you subsequently are unable to attend, we ask that you cancel your booking to allow another business to access the place. Anyone booking onto a course, that they do not attend will result in all future bookings for the Bounce Back Digital programme being removed.
To be eligible, businesses must be in Devon, Plymouth, Somerset and Torbay and employ less than 250 people.