Business Success Programme – Webinar – Dorset Growth Hub

Due to COVID-19 and the rules about social distancing we are taking this brand new programme online and will be delivering this by webinar on Zoom.

We understand that this is a challenging time to be starting and running a business, this workshop aims to improve your knowledge and understanding of how to drive your business forward however we won’t be covering any specific Covid-19 related business support schemes.

Do you want to give your business the best chance of success and (virtually) meet other new business owners in Dorset to extend your network?

Then register for a FREE place on this Business Success Programme – Webinar, covering business planning, developing your brand, growing and managing your business.

The two-day programme will be delivered in four key online sessions of one and a half hours with a plenary session at the end of each day to wrap everything up. Sessions will be supported with downloadable and printable resources which you will then complete in supported individual development sessions. Our Specialists will be available throughout the days to deal with questions and queries.

Lunch and coffee-breaks have been programmed to coincide with the individual development sessions.

We appreciate that you are busy developing your new business so we have split the programme over two non-consecutive days so you aren’t taking too much time out of your business in one week. Before booking, please make sure you can attend both days of the course.

Event Agenda

Day 1 – Tuesday 11th August

Part 1 – Plan my business

10.00 – 11.30 – Online content delivery with two Specialists

11.30 – 13.00 – Supported individual development

Part 2 – Develop my brand

13.00 – 14.30 – Online content delivery with two Specialists

14.30 – 15.30 – Supported individual development

Day 1 Plenary

15.30 – 16.00 – Final online session with Q&A

Day 2 – Tuesday 18th August

Part 1 – Grow my business

10.00 – 11.30 – Online content delivery with two Specialists

11.30 – 13.00 – Supported individual development

Part 2 – Manage my business

13.00 – 14.30 – Online content delivery with two Specialists

14.30 – 15.30 – Supported individual development

Day 2 Plenary

15.30 – 16.00 – Final online session with Q&A

Can I attend?

The workshop is aimed at new businesses trading for less than 12 months however any business that feels they would benefit can attend.

To register for the workshop you must be:

A registered business (Limited Company or sole trader) in Dorset

Have a company number and registration date OR the letter from HMRC confirming your sole trader status (and start date if this is within the last 12 months).

There is one place available for each proposed business.

Why should I attend?

Start-ups that want to grow successfully, to attract funding or target new markets will only succeed when a robust business plan is in place. New businesses that launch with a clear strategy and direction for the business succeed and grow more effectively compared to those that don’t.

This programme is a perfect opportunity to take time out of your new business to explore and understand your brand values and business purpose and work out how to identify and understand your target market sector so you can communicate your unique story clearly to your ideal customer base.

There are so many choices for you to consider when marketing your new business, and it can feel like a minefield in the early days. Often new businesses can spread their marketing budget, time and energy too thinly across too many activities without considering what they’ll gain from them.

You will have realised that running a business requires you to keep all the plates spinning, establishing effective management practices are crucial.

What will I learn?

Through this programme, you will look at how to format a business plan by answering five key questions.

You will understand more about how to incorporate your brand values into your marketing material and ensure brand consistency across all your marketing activities. You’ll gain more clarity around how to differentiate your product or service.

We will help you understand your particular ‘customer journey’ and how you can create loyal returning customers and brand ambassadors who will recommend you. You will gain clarity on how to select specific key initiatives to grow your business and how to plan your marketing activities throughout the year. You will also consider how to provide outstanding customer service and delight your customers, so you can maximize customer referrals and reviews.

We will help you learn the rhythm of your business and how to best start moving with it. You will do some self-evaluation exercises, mapping what you really enjoy about your business through to the parts that feel less inclined to engage with. This programme will help you with prioritisation, effective short, medium and long term planning and how to avoid becoming a fire-fighter in your business.

Please make sure that you are able to attend the event before you apply to attend. If your place is confirmed and you are not able to attend we reserve the right to exclude you from further bookings where places are in short supply.

How to Access this Webinar:

You will receive the zoom link 2 hours prior to start time.

After completing registration you will receive registration forms via email, please can you complete these electronically.

For any further information or special requirements for course attendance, please contact Dorset Growth Hub:

Tel – 03454 586 480 E-mail – info@dorsetgrowthhub.co.uk