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Understanding Yourself, Understanding Your Customer – Dorset Growth Hub

23rd February 2023 @ 10:00 am - 12:00 pm GMT

Join Dawn and Mary from DGH and Ed from Natwest, to talk all about knowing yourself in business and getting to know your audience.

This online workshop will be split into two key areas

  • Understanding yourself as a business owner and the power of your mindset
  • Understanding your customer to help you identify, engage and target the right audience.

Understanding Yourself – the power of your mindset.

You will gain a deeper understanding of your own mindset – where it may be holding you back, sometimes these decisions are made for us by our unconscious and could often be holding us back because these decisions are uncertain or uncomfortable. Having the right mindset is essential to success in business. The right mindset helps us learn from our mistakes, embrace challenges, take on negative feedback, not feel threatened by the success of others. We will look at the tools and techniques you need to take the next step.

Understanding your customer

Join us to explore different customer discovery techniques to help you deeply understand, identify, and speak to your customers. We will look at the different ways you might engage with them and the different channels that could be used. Interpreting your social media analytics to see who makes up your audience currently. Understanding these will enable you to adapt your style to best meet those target customers’ needs and stand out from the crowd. Concentrating on your target audience saves you time, energy and money.

Who should attend

  • Anyone thinking about starting their business soon, within the next few months
  • Anyone who has recently started trading within the last 12 months
  • This programme is a perfect opportunity to take time out of your business to understand more about your customers and plan for the year ahead.

This workshop it’s delivered by Dorset Growth Hub and WSX Enterprise in collaboration with Natwest.

The link to attend the event will be e-mailed to you one hour before the event starts.

If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk